Smooth Move Marketing

Posts Tagged ‘make money’

There are four ways to overcome the wrecking ball in your online business but seem to elude the faint hearted. If allowed, it will destroy the very fiber of your being!

I was almost classified in this category. Do you remember the song, “I just wish that I knew what I know now?” I don’t remember the artist, but I do remember the catchy tune. Knowing what I know now sure would have saved me a lot of heartache when I was younger.

When I was about ten I remember having a lemonade stand in the middle of fall. It was cold out then and my friends ribbed me so harshly that I almost gave up on my sales escapade. After I stayed outside for an hour or so with no sales money in my little cup, I began to believe what my friends were saying was true.

I guess my father saw my disappointment wrote all over my face through the window because he came out to keep me company. Now I don’t know about anyone else’s dad, but mine was like Superman in my eyes. Little did I know then pop taught me a few lessons that afternoon about business and life in general.

He sat and talked to me about 4 things I need to know to survive in any type of business. The 4 concepts are actually very simplistic in nature. They are belief, passion, patience, and perseverance.

Dad asked me if I still believe people will come and buy my lemonade. I answered by saying I didn’t know but if they were coming, I wished they would come soon. He told me to be patient and they will come. He said for right now, I need to know if you believe they will come or not. Of course I said yes, but I still wasn’t sure.

I learned the awesome power of belief that day. I found out that when I truly believed they would show up and buy, I became very passionate about selling. I didn’t know the first thing about advertising or marketing like I know today, but I went into the house and began to call some kids in the neighbor. Little did I know, my mother already called their parents.

In the mean time I went back outside, only to find dad ready to tell me a story about some old farmer and his mule. Bet your bottom dollar I wasn’t very interested in his story then, but it kicked in about thirty years later. It was a perfect illustration about perseverance.
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If you are looking to start a small business of your own, there is a proven process that is necessary to start off with. Many creative people have great business ideas, but their approach to planning is ineffective and eventually flops. First and foremost, you have to find a market that is a good size. Now what does this mean exactly? Finding a niche market that is a reasonable size entails pinpointing one that is big enough to make a profit but small enough for the resources of a small business and one that does not compete with large corporations.

Two main mistakes that entrepreneurs make in finding small markets are targeting a market that is too broad and targeting a niche that is already heavily exploited. What you decide to sell must connect product to target audience or you will not be successful.

To start off with, choose your own unique area of expertise. What are you good at? What do you have experience in? Use your education, your skills and the people you know who could help you transform your idea into reality. If you have many areas of interest and are not sure which one would be the most profitable, a little more research will be needed. Consider how it will be possible to convert your education and skills into money-making opportunities. Research your surrounding marketplace to see what is needed in your area.

Now if you are trying to find small markets online, be forewarned that this can be tedious and time-consuming. You will first have to think of a list of possible target audiences, then take your first idea and research an exhaustive list of keywords and keyword phrases that people in that target audience are using for information on their desired product. Next, one must research all keywords and phrases for relevancy and then study which keywords on your list might lead to other niches that will need future researching. Read the rest of this entry »

When it comes to advertising, I’ve tried just about everything. I tried free classified ad sites, I tried FFA sites, I tried banner exchange programs.
The results? Not much.
I was tired of hearing that the Internet is the largest market in human history. Maybe so, but how could I reach those millions of people?
The answer, I discovered, is ezine advertising.
Ezines are sometimes called ‘opt-in’ lists because everyone who receives an ezine has chosen to do so.
And that’s why ezine advertising gets results. People read ezines and they’ll read your ad. And if you’ve matched the ezine to the product you’re selling, you’ve reached your target audience.
There are currently around 90,000 ezines being published every month. So whatever you’re selling, there’s more than likely an ezine that will take your ad straight to the audience you want to reach.
Ezine advertising is not only effective, it’s cheap as well. A 5 line ad in an ezine that goes to 3000 people will cost you between $5 and $20 per issue.
As a general rule, you’ll always get back at least the cost of the ad, and usually much more. So there’s very little risk.
But there are some tips for successful ezine advertising. Here they are:
1. The first and most important rule is: “Track your Ads!” Say you place an ad in 5 different ezines and get a hundred responses. If you don’t track your ads, you won’t know which ezines were pulling responses and which weren’t.
But how do you track your ads?
Then, when you get a reply with ‘ezineA’ in the subject field, you’ll know which ezine it came from.
For a URL, it’s the same principle:
However, if you’re going to code your URLs, you’ll need a good webstats program to track the coded URLs. Here’s another way to code your URLs: for every ezine ad, create a duplicate of your homepage and name the page after the ezine that your ad will appear in. So, if the ad is appearing in EzineA

2. Target your audience. It may seem obvious but some advertisers overlook this. If you’re selling a web-marketing course, don’t advertise in an ezine that deals with stock options; they probably won’t be interested.
Use the ‘subject categories’ in any ezine directory to find ezines that relate to the product you’re selling. You can find a list of 56 ezine directories in ‘The Free Directory of Ezines’ at:
3. Once you’ve chosen a number of ezines that target your audience, subscribe to them and examine the ads closely. If you see an ad that keeps repeating issue after issue, you can be pretty sure that it’s getting results. You’ve found a good ezine to advertise in.
4. Check to see how many ads are in the ezine. You probably won’t get much response from an ad in an ezine that has 15 or 20 ads per issue. Readers of those ezines have become hardened to the ads and have learnt to skip them. Read the rest of this entry »

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You must understand that you have to spend money to make money in this Read the rest of this entry »