Smooth Move Marketing

Posts Tagged ‘ebay’

Every product has a natural life cycle and a season where it sells best: some early buyers come at the beginning, and then the mass of buyers come. Prices peak and retailers begin running out of stock. Sales slow, and trickle down to a few last-minute shoppers.

As an online seller, it’s critical you prepare for the natural retail cycles throughout the year. With some simple strategies, you can make the most of the opportunities presented by the changing seasons:

1.Keep the Flow Going
The way to maintain sales volume is to be ready for the next selling season. Phase in your new seasonal items for early shoppers while your other product line sales are winding down. You can keep the momentum going in your store and your income if you plan accordingly.

2.Make Advance Preparations
Don’t wait until the holiday is upon you to get your products lined up and ready to go. You should begin pushing your promotions two to three months ahead of time, according to Lisa Suttora of http://WhatDoISell.com. Says Suttora, “The advantage to having your products ready several months before a holiday season is you capture the early bird buyers…You’d be amazed how many people shop months in advance of a holiday.”

Another benefit of early marketing is it provides lead time for the search engines to pick up the pages for your holiday specials. Include the season or holiday name in your titles, because people are searching for those terms.
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Copyright © Michael Hehn, Online-Profit-4-You

Customer service is important on eBay. Buyers rate their satisfaction with sellers, and your rating can make a difference on whether potential customers are willing to buy from you.

Customer service strategies on eBay start by providing an accurate product description. Displaying clear pictures and describing any imperfection shows the buyer what to expect. It’s much better for customer satisfaction if the buyer receives a product in better shape than he expected than if you oversell and disappoint your customer.

Customer service strategies on eBay include acknowledgement of the winning bid and prompt shipping information. Use an automated response to let the buyer know you have received his bid. Acknowledgement payment quickly. Ship immediately, and inform the customer when the product is shipped. Customer service strategies include providing a tracking link to the product whenever possible.

Some eBay sellers offer free shipping as a customer service strategy. If you charge for shipping, don’t charge much above shipping costs. Customers notice the postage cost and will likely complain if the shipping and handling is several dollars over. They understand the cost of materials, but they don’t want to pay for your time to package the product.
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