Smooth Move Marketing

Posts Tagged ‘customers’

Your previous customers are going to be valuable to your future business. As you get each new customer you want to network with that customer again in the future, to keep your business in their mind, and to keep them on as a walking and talking billboard for your business. The future of your business is going to evolve to include repeat customers, and referral customers, both of which are vital to the ongoing relationship of your business, the consumer, and the local surroundings of your business.

How can you network with your previous customers?
Even if your customers are online – or if they are offline, you can network with your customers. A simple note, or email is going to do the trick. Ask about their day; talk with them by name, and offer advice or to continue with the conversation when they have time to chat with you. Talk with your customers about what they have purchased, or what work you have done for them. Ask if there is anything that can be done to improve the process, they went through while dealing with your business.

Network with your largest clients by taking them to lunch, or ordering them something special and having it delivered to their home. As you continue to acknowledge your largest clients, they will keep you fresh in their minds. They will tell others about what you have sent to them, and how they feel about your business. Of course, this is not done with every type of business, but with the largest buyers who are spending thousands of dollars with a particular business perhaps.
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The other day I was writing a sales brochure for a West Coast manufacturer. As I got to what I’ll call the “proof” section of the brochure, I was rummaging around for testimonials.

The company already had a full-blown Web site and a solid PowerPoint presentation. So I was hopeful that I’d find some ready made testimonials or at least some material I could use to create some.

As it turned out, they had one case study with a couple of customer quotes. I pieced the material together to create one measly testimonial. It was less than adequate.

Well, maybe it’s no big deal. After all, I wrote strong copy. Why even bother with testimonials? I’ll give you four good reasons.

1. Credibility

Testimonials give your company, product, or service credibility. Everyone is bombarded with advertising messages every day. It’s a brutal marketplace. If you want to sell something to somebody, you stand a much better chance if you can convince them that you’re credible. Testimonials are like references on a resume. They’re the people who vouch for you.
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Marketers from every niche have common ground when it comes to bills.  Yeah, every month there’s a new stack of bills demanding to be paid.  Will there be enough profit to slide right through bill paying time without a flinch?  Or do you find yourself fretting about whether you’ll even break even?  You don’t have to be victimized by envelopes and 8×10 sheets of paper.  Implement these 3 techniques to boost your sales.

1.  Find More Customers
The first thing that comes to mind when we think of making more money is getting more customers through our doors.  In fact, the majority of advertising focuses on doing just that.  There are several things you can do to entice more customers to buy from you.

Implement Follow-Ups
Marketing gurus have discovered that follow ups can increase your customer conversion rates by as much as 50%.  Now, that’s a whopping improvement!  Don’t let potential customers fade away.   Keep the doors for future communication open, and watch the drastic growth in your profits.

Encourage Referrals
Every satisfied customer will tell 3 friends or family members about your business – without encouragement.  Imagine what would happen if you start rewarding their efforts.
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